A couple of months ago, I had the opportunity to work with the health and safety department of Nalcor Energy. I was asked to promote the launch of a new wellness program for employees. I encouraged my client to use the stories of employees within the organization who had success with improving their fitness regime. We prepared posters, brochures, Intranet postings, and newsletter articles highlighting these stories. Since the launch in January 2010, close to 400 employees have expressed an interest in joining the wellness program. The campaign is working!
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