Have you seen The Heart? It's a short film commissioned by Becel to inspire women to care for their hearts.
The film is part of an overall campaign called The Heart Truth, sponsored by Becel for the Heart and Stroke Foundation. As explained on the website (www.thehearttruth.ca), the campaign aims to raise awareness among women of the ways to reduce their risk of heart disease and stroke, and to give them the tools they need to protect themselves.
The film is a wonderful example of how a story can be used to communicate an important message to women. The film is simple, entertaining and emotional. The technique is so much more effective than bombarding us with statistics and facts.
View the film at facebook.com/loveyourheart. Take care of your heart.
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Storytelling is an art, and when done well can become a powerful communications tool. In Newfoundland, storytelling is part of our culture, but people all over the world have always been fascinated with stories. That's why we have such a booming publishing industry. Whether stories are crafted for entertainment (as with fiction)or educational purposes (non-fiction), the bottom line is that we love them! They give us characters, or real people, that we can connect with in a personal way; and from a marketing/awareness perspective that is where their true value lies I think. And yes, I completely agree that they are a far more effective means of communicating a message than bombarding an audience with statistics.
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