Promoting storytelling

On Friday, I presented a workshop at the 18th Annual Conference of Storytellers of Canada, called: International Perspectives on the Art and Tradition of Storytelling. The workshop was focused on promoting storytelling events, but the tips are also applicable for small business owners who are interested in promoting themselves in their community. Click here for the presentation.

Confessions of a storyteller

Click below to find out how I help businesses and families tell their stories.

On May 24th weekend...go jump in the brook!

Here's an activity that my daughter, Meredith Quinton, enjoys on May 24th weekend.














My favourite memory isn't just one memory, it's a tradition. Every year at my grandparents' summer home, in Portland, Bonavista Bay, my siblings and I all get our swim suits on and jump in the little brook on their property. It's the sort of thing we do :)

Here's my May 24th weekend story. What's yours?

For the past 15 years or so, we've been spending May 24th weekend at my parents' getaway in Portland, Bonavista Bay. The kids love it. We beachcomb, ride bikes, and dare each other to jump in the cold brook! My favourite part is late afternoon - cocktail hour. I sit with my father in the screened porch and listen to "It's Five O'Clock Somewhere" by Jimmy Buffet. This is the first year my son Drew won't be joining us. He'll be on a school trip in Florida! Could our weekends together in Portland be winding down?

What's your favourite memory of May 24th weekend?

What's your favourite memory of May 24th weekend? When and where was it? Who were you with? What were your doing? Why was it so special?

We'd like to know! Share your story by commenting below or email diana@storiesworthtelling.ca. Your story will be posted to our blog on May 16th, to celebrate International Day of Sharing Life Stories.

What is Intangible Cultural Heritage?

During our weekly run and gab session, I was telling my friend about my involvement with the Intangible Cultural Heritage program. She chuckled at the 10-syllable phase and asked, "What exactly is Intangible Cultural Heritage, anyway?"

I realized that my friend was probably not the only person in this province confused by the term and its meaning. Since I'm chair of the celebration and transmission committee for Intangible Cultural Heritage (ICH), I figured it's my duty to explain the concept.

Examples of intangible cultural heritage are story telling, building boats and homes, fishnet making, mat hooking, and singing.

According to the Department of Tourism, Culture and Recreation, Government of Newfoundland and Labrador:

Intangible cultural heritage (ICH), sometimes called “living heritage”, comprises those non-tangible or physical aspects of a culture that define us. They can include traditional knowledge and skills, beliefs, oral traditions, customs, languages, music, dance, and celebrations. ICH is dynamic in that it is transmitted across generations and shaped anew as each generation innovates, experiments and adapts to changing social norms and values. Aspects of ICH can often be at risk of disappearing due to the increasing influences of globalization and mass media.

The Government of Newfoundland and Labrador is hooked on Intangible Cultural Heritage. In fact, ICH is a key initiative of the Provincial Strategic Culture Plan. The program is managed by the Heritage Foundation of Newfoundland and Labrador.

Presently, our committee is working on profiles of people in the community who pass on elements of ICH. We plan to communicate their stories through the ICH newsletter, partners in the community, and through the local media. It's time to make Intangible Cultural Heritage a little more tangible by focusing on everyday people with skills to share.

Women entrepreneurs: Find your story

Earlier this week, I participated in a free teleseminar delivered by Lisa Bloom, a storyteller and professional certified coach. Lisa works with women entrepreneurs who are dealing with the stress of balancing the demands of their personal lives while building their business; women who are looking to be excited and fulfilled by their lives instead of feeling worn out.

Lisa was promoting her new teleseminar: Success Story Secrets. Although I haven't bought into the seminar, I was impressed by the points she raised.

She encouraged listeners to find their own stories - to do a little sole searching and to have the confidence to tell their own story to others. This style certainly fits many people, including me. Personally, I'm a lot more comfortable telling my story to potential clients, rather than trying the hard-sell approach of pushing services on clients.

To help develop your story, Lisa suggests answering the following questions:
1. What activities would you be involved in if you didn't have to worry about money?
2. What was your passion when you were a child or a teenager?
3. When have you felt really good about about a job or a hobby? When did you think, I'm good at this, and it matters to me?
4. What makes you laugh?
5. Ten years from now, what do you want to remember about this time in your life?

Lisa also talked about the types of stories you can tell:
1. Personal story
2. Branding story (the product or service that tells the best story gets bought)
3. Business story (stories to share with the team you work with)
4. Coaching story (how do you define your life? Coming up with this story helps spread positivity throughout all aspects of your life).

If you are interested in this approach, visit Lisa's web site.

Jim Edwards’ new skiff reminds us of our heritage.

This story is about Jim Edwards, boat builder from Notre Dame Bay. I wrote it for Wooden Boat News, March 2010 (photo courtesy of Jim Edwards).















As Jim Edwards puts the finishing touches on his new 20-foot skiff, he thinks about his childhood in Change Islands, Notre Dame Bay.

“Change Islands was a nice little place to grow up in the 1960s and 1970s,” said Edwards. “Everybody knew each other. We didn’t have to lock anything up. It’s still a lot like that today.”

Like many communities in Newfoundland and Labrador, the main livelihood in Change Islands was fishing. Processing was done in the Changes Island Fish Plant. But the scale of the industry has become much smaller since the cod moratorium in 1992.

“Before the moratorium, there were 100 fishermen and 600 people in Change Islands,” explained Edwards. “Today, there are 20 fishermen and 200 people in the community. I’m one of the 20 remaining fishermen.”

Despite the changes to the fishing industry over the years, Edwards has never considered leaving Change Islands. He continues to fish from April to September with his brothers-in-law, Stuart Diamond and David Diamond. They own a 19-foot fiberglass speedboat, a 35-foot longliner and a 45-foot longliner.

“I’ll stay here as long as I have something to do to make a living,” said Edwards determinedly.

During the winter months, Edwards is often in his shed building boats. He has built 10 punts, and built and repaired 10 speed boats. He has also built two longliners (36-foot and 42-foot) with Stuart Diamond and David Diamond.

“Years ago, the boats we built during the winter were used for fishing,” explained Edwards. “But now, I build boats for myself.”

Edwards first learned about building boats when he was 15 years old. His uncle, Francis Edwards, asked neighbour Bert White to help him repair his speedboat. Edwards watched the men work and was soon hooked. He tried his hand at building his own boats.

“The boats weren’t perfect as first, but I kept trying new things to make them better,” said Edwards. “Boatbuilding is still a learning experience for me.”

When designing his boats, Edwards makes a model using the three-quarter scale. His uncle, Arthur Coward from Greenspond, showed him how to do this. Edwards cuts his own timbers. He’s always on the look out for good spruce and juniper.

Edwards’ new skiff is a smaller version of the 25- to 30-foot vessels traditionally used in the Newfoundland fisheries. “I’m making the skiff to show my young nephews who have never seen one before,” explained Edwards.

To power the skiff, Edwards purchased an old marine engine from a gentleman in Northern Arm. “It’s a 4 HP Acadia,” said Edwards. “This type of engine is hard to get these days, but fishermen were throwing them over the wharf a few years ago.”

Once Edwards completes his skiff, he will be building a 15-foot punt for the 2010 Fogo Island Punt Race. Edwards and David Diamond have participated in this race since its inception three years ago. Edwards was also part of Shorefast Foundation's documentary Cranky that highlighted participants from the punt race.

“It’s a hard 10-mile row,” Edwards laughed. “But so far, we’ve gotten one of each metal: bronze, silver and gold.” Edwards and Diamond placed second in 2007, first in 2008 and third in 2009.

Although he hasn’t tried to win any metals for his boat building skills, Edwards gets satisfaction from knowing his work will be enjoyed by his nephews and others in his community. His work will live on for a good many years to come.

Joe Goudie: a boat builder with a modern approach for traditional canoes

This story is about Joe Goudie, boat builder from Labrador. I co-wrote it with my colleague, Gina Pecore, for Wooden Boat News, December 2009 (photo courtesy of Joe Goudie).

A few years ago, Joe Goudie and his son were paddling through rapids on the Churchill River. With water levels low and rapids raging, their canoe - loaded down with supplies - smashed against the rocks and tore apart.

Luckily, Goudie and his son managed to make it safely to shore. Assessing the damage, they discovered the wood in the canoe had cracked to pieces but their supplies were still dry. The surprised paddlers inspected the wreckage.

“I couldn’t believe it,” Goudie recalls. “When we took a close look I realized the wood in the canoe was shattered but the canvas still held everything together.”

The canvas he refers to is actually canvas that Goudie stretches over his canoes (replacing the traditional birch bark covering) and then coats with a special linseed oil mixture. Goudie knew the technique gave his boats a tough shell but that day on the Churchill proved the method was better than he imagined.

From his experience, you’d expect Goudie - a native Labradorian - to have built boats since he was quite young. Not so. Goudie only started hand-crafting canoes when he retired in 1996.

Born and raised in Mud Lake, Goudie completed his education in Happy Valley-Goose Bay. He’s enjoyed a varied and colourful career. He served with the RCMP auxiliary, worked as a broadcaster with CBC, and was town clerk and town manager of Happy Valley-Goose Bay. In 1975, he was elected to Newfoundland and Labrador’s House of Assembly and held several ministerial posts.

After leaving politics in 1985, Goudie went to work with the Department of National Defence. Today, he is a consultant for Parks Canada and a community liaison officer for the potential establishment of Mealy Mountains as a National Park.

Creating the Grand River canoe
Goudie has always maintained a strong connection with the outdoors. As a First Nations person, he wanted to sustain the tradition of canoe building in Labrador.

When he began boat building in 1996, he already had a lot of common sense when it came to canoe design and construction. However, Goudie was eager to find an “expert” to teach him the modern interpretation of the traditional craft. “The only expert I could find was Jerry Stelmok in the United States,” he laughed.

In 1997, Goudie opened his own shop, the Grand River Canoe Company. Grand River was the name formerly used for the Churchill River. Today, he builds 16-foot canoes (for one person) and 18-foot canoes (for two people). The canoes can accommodate a motor.

While at the Wooden Boat Museum conference in October, Goudie described his Grand River boat-building method. Before he starts building a canoe, he carves a half model to make sure his design is just right.

Different types of wood are chosen to build each canoe. Goudie prefers to use cedar because it’s lighter than white spruce. He also uses white cedar but he’s heard the material is dangerous to work with because it’s hard on allergies. He uses a homemade kiln to dry the wood and to manage the moisture content. The steamed ribs are then bent over a solid building form creating the desired canoe shape.

Once the hull is shaped, Goudie covers it with a canvas. He mixes linseed oil and other materials, such as silica flour and “paints” the canvas with the concoction, filling in all the cracks. After several coatings, the canvas becomes smooth and tough.

“The technique is better than paint,” explained Goudie. “It also replaces having to do many, many coats of paint!” If his episode on the Churchill River is any indication, there’s no doubt Goudie is right.

Meet Sam Feltham, boat builder from Glovertown

Here is a story I wrote about Sam Feltham, boat builder from Glovertown, for Wooden Boat News, fall 2009. The photo (below) shows Feltham standing next to the 14-foot rodney he built for his son.















Samuel (Sam) Feltham knows a thing or two about boats. He built his first boat in 1942 at the age of 14. Since then he has built over 100 boats including rodneys, trap boats, speed boats, dories, cabin cruisers, and a few models.

Feltham was born on Deer Island in Bonavista Bay so boats were naturally an important element in his life. Boats were used for fishing, getting from community to community, and hauling logs. “Everyone on Deer Island made their own boats,” explained Feltham.

There were 17 families on Deer Island when Feltham was born on March 3, 1928. He has fond memories of growing up on the island. “On Deer Island, you fetched for yourself. You raised your own cattle and grew your own vegetables. You bought everything you needed in the fall of the year, after the men returned from their fishing season.” Feltham’s father fished in Labrador.

When he was a boy, Feltham learned carpentry and boat building from Noah Feltham, a handyman on Deer Island who made everything from boats to leg casts.

Feltham was a quick study; when he was 10 years old, he built furniture for his mother’s living room. Pieces of this furniture still exist in the family today. By the time he was 14, he was already building boats from stem to stern. His first was a six-footer built in his mother’s kitchen.

“The boat floated, but turned over, so it was put away!” laughed Feltham.

Feltham didn’t give up on boat building. A year later, he built a 16-foot fishing rodney. His father caulked it on his 16th birthday. They used it for fishing and for hauling logs from Indian Bay.

In his late teens, Feltham spent three seasons on coastal boats in Labrador. In the winter, he continued to build boats. Feltham made 15-foot rodneys that he sold to the Newfoundland government for 50 dollars each. They were used at Labrador posts.

In 1954, Feltham moved to Glovertown and often travelled to Gander and St. John’s to work as a carpenter. He helped build Gander’s airport in the 1950s and also worked at the air force base in that town. In the early 1980s, he was shop foreman overseeing construction of the Arctic Vessel and Marine Research Institute at the National Research Council in St. John’s.

Today, Feltham lives in Glovertown with his wife Bernice. Together, they have raised four boys and have eight grandchildren and one great granddaughter.

Feltham recently completed a 14-foot rodney for his son Paul, who will use it for recreation. He is also passing on a few tips to other boat enthusiasts in the family. “My son Jerry bought a fibreglass boat,” said Feltham. “I’m helping him – showing him – to do things like put in a steering wheel.” Through Feltham’s guidance, a new generation within his family is ready for the water.

Bring life to publications

Life stories add spirit to publications, such as newsletters. We all like to read and listen to stories about other people's dreams and everyday activities. These stories gives us a chance to pause, be entertained, and reflect on our own lives.

Over the past year, I have been writing life stories about local boat builders for Wooden Boat News, a publication of the Wooden Boat Museum of Newfoundland and Labrador. For the next couple of days, I'm going to highlight the boat builders' stories on my blog. The first story is called: Building a motor boat in southern Labrador - from the keel up! It's about Melvin Curl from St. Lewis (shown in the photo below). It appeared in Wooden Boat News, summer 2009. Enjoy!

Building a motor boat in southern Labrador – from the keel up!

When the temperature hits 25 degrees below zero, many of us retreat to the comforts of home and yearn for milder days. Not Melvin Curl of St. Lewis, southern Labrador. This past winter, he was in his shed building a motor boat. He began in the fall by cutting wood for the keel, planks and timbers of the boat.

“The cold weather came and I put the timber in the shed,” explained Curl. “I have to season it for five months until the sap is out. You need good, dry timber to make boats. I took the stove out of the shed, because the warmth isn’t good for the timber while it’s drying. I worked with nylon gloves on. It was too cold to go in the woods.”

Curl built his first boat in 1962, when he was 18 years old. He learned about the craft from his father and brothers while growing up in St. Lewis. Over the years, Curl has built around 25 boats: dories, motor boats, and speed boats.

“If I’m cutting firewood and I find some good timber, I bring it back for boat building. I mainly use spruce and fir,” said Curl. “I make my own molds. I work with the wood until I get the shape I need.”

Curl is well-known in his community for boat building. “He has the gift of turning a few old twisted tree limbs into a ‘she’ on the ocean,” observed Keith Hardy, manager of Coastal Labrador Fisheries Ltd. “He has the touch of a master with his keen eye for the twists and turns that make up a vessel from a number of vines.”

Hardy has spent the past 26 fishing seasons in St. Lewis. He knows a bit about the history of the Curl family. “Melvin stems from a large family that fished from here and Petty Harbour - a few heads north of St. Lewis,” explained Hardy. “Originally they fished from the creek - a rough and ragged excuse for a cove on the back of this headland. They built their own skiff to get them to the fishing grounds - a boat that brought them home safely with pounds full of cod!”

Fishing cod and salmon was Curl’s livelihood until 1992; he retired as skipper at the time of the moratorium. Since then he has been working seasonally in crab processing.

Curl intends to finish his motor boat before Christmas, and sell it to Coastal Labrador Fisheries Ltd.

“I don’t see anyone else on this coast - from Lodge Bay, Mary's Harbour, Port Hope, Charlottetown or Cartwright - ever building another boat of this stature,” remarked Hardy. “In my opinion it will be the final motor boat cut, dried, framed and fastened in southern Labrador.”

After Curl completes this boat, he’s planning to make one more speed boat. “For the first time, I’ll use fiberglass to finish it,” said Curl. “This boat will be for me.”

DNTO looks at what makes a great story

While you're buzzing around town today, turn on CBC Radio One at 2:30 p.m. (NT). Definately Not the Opera is focusing on the real power of storytelling: what makes a great story, and why we love hearing (as well as telling) tales.

One in 8 Million

Next week, my husband and I will be visiting New York City. This is very exciting for me, since we haven't been alone together on a trip in over a decade. Plus, I've always wanted to visit NYC. So, of course, I've been a bit over-zealous in my planning...so many places to see...so little time! I've spent many hours talking to friends who have already been to NYC and I've explored every nook and cranny of NYC online.

Through my online travels, I've found a very cool project on the New York Times website. It's called One in 8 Million. The project consists of a series of vignettes of everyday New Yorkers who are telling their stories. The black and white photos of the people are striking, the accents are thick, and the stories are touching. Can you imagine if something similar was prepared for St. John's? Hmmm...anyone out there want to partner with me on this one?

Girl Guides seek stories

The Girl Guides of Canada are looking for stories and drawings from members to publish in a book called You're My Hero. When preparing submissions, Girl Guides should answer the question, "who would you consider to be one of your heroes?"

The books will help the Girl Guides of Canada celebrate their 100th anniversary and will be used as a fundraiser for the organization. They will cost $20 (plus shipping). Girl Guides of Canada will receive $8.00 for every book sold. In addition, You're My Hero Media will donate $0.50 from every book pre-ordered by May 30 to a new You're my Hero/GGC Scholarship. Click here for more information.

Time is running out! Submit your hero story by April 15th.

Stories help us connect with real people in a personal way.

Well, at least one person is reading my new blog...my sister! Valerie Francis is currently writing the first of a series of children's novels: Nature Knights. She replied to my blog post last week with some excellent points about storytelling:

Storytelling is an art, and when done well can become a powerful communications tool. In Newfoundland, storytelling is part of our culture, but people all over the world have always been fascinated with stories. That's why we have such a booming publishing industry. Whether stories are crafted for entertainment (as with fiction) or educational purposes (non-fiction), the bottom line is that we love them! They give us characters, or real people, that we can connect with in a personal way; and from a marketing/awareness perspective that is where their true value lies I think. I completely agree that they are a far more effective means of communicating a message than bombarding an audience with statistics.

Stories help promote wellness program

A couple of months ago, I had the opportunity to work with the health and safety department of Nalcor Energy. I was asked to promote the launch of a new wellness program for employees. I encouraged my client to use the stories of employees within the organization who had success with improving their fitness regime. We prepared posters, brochures, Intranet postings, and newsletter articles highlighting these stories. Since the launch in January 2010, close to 400 employees have expressed an interest in joining the wellness program. The campaign is working!

Have you seen The Heart?

Have you seen The Heart? It's a short film commissioned by Becel to inspire women to care for their hearts.

The film is part of an overall campaign called The Heart Truth, sponsored by Becel for the Heart and Stroke Foundation. As explained on the website (www.thehearttruth.ca), the campaign aims to raise awareness among women of the ways to reduce their risk of heart disease and stroke, and to give them the tools they need to protect themselves.

The film is a wonderful example of how a story can be used to communicate an important message to women. The film is simple, entertaining and emotional. The technique is so much more effective than bombarding us with statistics and facts.

View the film at facebook.com/loveyourheart. Take care of your heart.

Molasses, Eggs, and Cigarettes

Recently, I prepared a memoir for Ed Murphy about his family owned grocery business. His grandfather, W.J. Murphy, established the business. Ed spent a lot of time in the store as a child and started working there in 1960…a story worth telling. Here is the opening chapter.

When I was young, I’d often be at the store with my father. My favourite place was the back room where we stored all the bulk goods. One time, Dad was closing the store for the Wednesday half-holiday. I was nowhere to be found.

Dad opened the door to the back room and entered. Immediately, his feet stuck to thick, sweet liquid. Dad looked around. He found me with my hand on the big molasses barrel. I had turned on the tap and released the dark, fragrant syrup.

“What the…?” I didn’t give Dad a chance to finish his sentence. I darted into the house!

Dad was left to figure out how to get the molasses off the floor. There was no way of scooping it up. He decided to drill through the wooden floor, so the molasses would go down into the basement. I suppose he threw down sawdust and cleaned up the rest.

Another time, Dad was working in the store. From the back room, he heard, “Splat! Splat!” He thought to himself, “Oh God, what’s Ed up to?”

Slowly, he walked into the back room. Bright yellow gooh oozed down the wall. He turned my way. I was caught with a handful of eggs ready to fire. I had lots of ammunition. Sixty dozen MicMac eggs were stored in a big wooden case. They were all loose!

“Ed, what do you think you’re doing?!”

“Um…,” I started, but quickly realized I had no reply. I scooted out of the room. Dad was again left to clean up the mess.

When I was older, a couple of the boys pressured me to try smoking. “Go in the store now and get a few cigarettes.”

Cigarettes in those days were sold separately. I went in the store and swiped a few. We went over to the garage and started to smoke. The next minute, I heard the back door of the house open and I looked out the window.

“Oh cripes! Dad’s coming!”

We threw the cigarettes behind sacks of sawdust. I closed the door to the garage. We beat it down to Bannerman Park. Soon it dawned on me. We forgot to put out the cigarettes!

“Boys, we threw the cigarettes behind those sacks of sawdust. We gotta go back.”

We had to shift the sawdust out of the way to see where the cigarettes were. Sure enough, they were down at the bottom and the sacks were starting to smoulder. Because they were wet, they didn’t catch on fire. We cleaned it all up. Thankfully we got out of that without being killed!

So began my time at the store.